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Crowfly is launching. Founder pricing until December 31, locked for as long as you stay.Founder pricing until December 31.

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Why we built Crowfly.

We saw the same problem from two different sides, and built Crowfly to fix it.

The problem

It's 11:15. The morning job ran long, the customer just remembered one more thing, and your next stop is across town. You told them noon. You won't make noon. By two the whole day has slid sideways and you're texting apologies from a parking lot. Every calendar we'd used let that happen without blinking. It would stack the next slot right up against the last one, wish you luck, and leave you to eat the difference.

And the drive is only part of it. Whatever you run your business on now, the rest of it still ends up in your head and your phone: the lead that comes in while your hands are full, the deposit you meant to take, the customer you keep meaning to follow up with. It is true whether you detail cars, groom dogs, or plow snow.

The story

We have each been close to this problem, from a different side. One of us from the barn, the other from behind the wheel.

The idea for Crowfly has lived in Jacqui's head for almost a decade. She grew up around horses, and for years she watched the farriers and vets who came to the barn lose whole afternoons to the drive between appointments. She had wanted to train horses herself, but the part she was truly good at turned out to be the business side, the clients and the operations. She is great at that, and she wanted to build something that lets people like you stay focused on what you are great at.

Nickolai came at the same problem from the driver's seat. He spent years as a mobile service tech, on site before the customer's day began, driving from job to job, and home well after dinner. He knows the field improvising too. You can install a server in a rack by yourself, as long as you stack up enough books to hold it level while you put in the bolts. Same long days, same road, the same problem from the other side of the windshield.

That is the day we built Crowfly to fix.

Jacqui Peterschmidt, Co-founder

Jacqui Peterschmidt

Co-founder

Nickolai Christiansen, Co-founder

Nickolai Christiansen

Co-founder

Your craft

Building Crowfly taught us something most owners already know: nobody is good at every part of running a business. It doesn't matter if you clean dryer vents, do accounting, or make software. Marketing, customer service and relationship building, taxes, the website, all of it has to be done, while you also focus on the one thing only you can do: your craft. For us, that is making a great product, but for you that is probably going to be providing your customers with stellar craftsmanship and great service.

What we stand for

Crowfly is Midwest made, owned, and operated. We are a small team of just two people. The upside for you is direct: you reach the people who actually build Crowfly, we move fast, and we stay in close contact with our customers.

We are not venture capital backed. We answer to one person, you, and we love that. Your data is yours to export and take with you whenever you want, so there is no lock-in. It is a big part of why we want you to help us find where it breaks.

This also means you will not get any annoying sales calls from us (we hate those too), we can keep our pricing transparent and easy to understand, and you can cancel easily at any time.


Trusting us with your business means a lot to us, and we are working hard to keep earning that trust. We are not going to gate the everyday basics of running your business behind a more expensive tier just to make you pay more. The core of getting booked and getting paid stays on the standard tier, and that is where the QuickBooks integration lives, something our biggest competitors gate. Pro is for when you are ready to grow, with more ways to win repeat business.

If you want to see exactly how the scheduling checks every slot before a customer sees it, here is why Crowfly.

Nickolai and Jacqui

Our first customer

From the first time that I met Nickolai and Jacqui and throughout my time working with them, they have been tremendous! They are helping small business owners like myself with so many things like invoicing, CRM, etc., but the main distinctive features of Crowfly are the scheduling and job routing. This is a massive time and money saver. I am looking forward to much more collaboration with them to help customers, business owners and our own businesses!
Brian WoodwardWoodward Home ServicesDryer vent cleaning · Carmel, IN

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